Skip to content

Building Leadership as a Measurable Business Capability

The Six Questions

From the keynote

Where is the distance in your organization?

You know what you intend. The question is what your people are experiencing.

Six questions. Two minutes. Answer them yourself first.


The six questions

Answer how you believe your organization would experience each one. Not as you hope things are.

Do our people know what matters most?

Rarely
Consistently

Are we really moving in the same direction?

Rarely
Consistently

Can our people absorb another change?

Rarely
Consistently

Does what we do match what we say?

Rarely
Consistently

Do decisions become action?

Rarely
Consistently

Are we ready for what's next?

Rarely
Consistently

Now ask three people on your team the same six questions.

Pick three people who are not in the room when the strategy gets written. A manager. Someone on the floor. Someone at the end of the process, where the work lands.

Do not explain what you meant by the questions. Do not answer them first.

What you intendWhat they experience

The most important result isn't your score. It's the distance between your answers and theirs.

You measure distance everywhere else in the business. Plan versus actual. Forecast versus demand. Promise date versus delivery. This is the same discipline, pointed at leadership.

Leadership isn't what leaders intend. It's what people experience.

Where do you want to look first?

Leadership

Are we creating the leadership experience we think we're creating?

A session with your leadership team and the people who report to them, measuring the distance between what leadership believes it is creating and what the organization is experiencing. Reported in aggregate. No individual scores, no ranking of leaders.

Learn about the Leadership Team Session

The business

Is the business creating the customer experience we think we're creating?

A merchant and operator's read on where the business may be leaving opportunity on the table, from customer and product to pricing, operations, technology and execution.

Learn about the Merchant Read

Not sure which one? Start a conversation and we'll work it out.


Start a conversation

No sequence, no newsletter. Nora reads these herself.

Nora Gomez · Founder and CEO, Next Generation Growth
nora@nggrowth.com · nggrowth.com

Upcoming Events

Nora Now!

Sleep Summut 2026

Past Events

Nora at Past Events

PrimeTime 2026 Nationwide Marketing Group

Women in Retail Leadership Summit

WITHIT

Interviews