From the keynote
Where is the distance in your organization?
You know what you intend. The question is what your people are experiencing.
Six questions. Two minutes. Answer them yourself first.
The six questions
Answer how you believe your organization would experience each one. Not as you hope things are.
Do our people know what matters most?
Are we really moving in the same direction?
Can our people absorb another change?
Does what we do match what we say?
Do decisions become action?
Are we ready for what's next?
Now ask three people on your team the same six questions.
Pick three people who are not in the room when the strategy gets written. A manager. Someone on the floor. Someone at the end of the process, where the work lands.
Do not explain what you meant by the questions. Do not answer them first.
The most important result isn't your score. It's the distance between your answers and theirs.
You measure distance everywhere else in the business. Plan versus actual. Forecast versus demand. Promise date versus delivery. This is the same discipline, pointed at leadership.
Leadership isn't what leaders intend. It's what people experience.
Where do you want to look first?
Leadership
Are we creating the leadership experience we think we're creating?
A session with your leadership team and the people who report to them, measuring the distance between what leadership believes it is creating and what the organization is experiencing. Reported in aggregate. No individual scores, no ranking of leaders.
The business
Is the business creating the customer experience we think we're creating?
A merchant and operator's read on where the business may be leaving opportunity on the table, from customer and product to pricing, operations, technology and execution.
Not sure which one? Start a conversation and we'll work it out.
Start a conversation
Upcoming Events
Nora Now!
Sleep Summut 2026
Speaker
October 6-9 2026
Bentonville, AR
Past Events
Nora at Past Events
PrimeTime 2026 Nationwide Marketing Group
Speaker
Nashville, 2026
Women in Retail Leadership Summit
Nora Gomez, Panel Speaker
JW Marriot Miami
April 27-29, 2026
WITHIT