The New Retail Equation: Trust>Transaction “Today’s consumer isn’t buying a look—they’re curating a life. They want pieces that reflect who they are, not just what’s trending. Retailers who embrace this shift—from impulse to intention—will win not just transactions, but trust. Trust is the new currency” — Nora Gomez, CEO, Next Generation Growth
The latest Consumer Insights Now (CIN) survey reveals a quiet revolution in home décor preferences—and it’s not just about style. It’s about how consumers shop, curate, and connect with their spaces.
Across regions, income levels, and housing types, “casual” décor now leads the pack, outpacing traditional and even transitional styles. “Modern” remains strong, while contemporary, rustic, and coastal trail behind. But the real story lies in behavior.
Consumers are curating, not collecting:
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58% update décor often.
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56% want to stay current on style.
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52% are always shopping—but not impulsively.
They’re mixing individual pieces to complement what they already own. They’re researching, comparing, and choosing with intention. This isn’t just a style shift—it’s a strategic one.
For retailers, this means:
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Diversify showrooms: Style variety isn’t optional—it’s expected.
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Elevate storytelling: Consumers want to know the “why” behind the piece.
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Design for discovery: Make it easy to mix, match, and personalize.
At Next Generation Growth, we see this as a call to action: to build retail experiences that reflect how consumers live, not just what they buy. The future belongs to brands that curate with clarity, engage with empathy, and execute with precision.
Let’s not just follow the trend—let’s lead the transformation.
Ready to meet the moment? At Next Generation Growth, we help senior retail leaders translate consumer insight into executional advantage. If your showroom strategy needs a refresh—or your messaging needs to reflect how consumers actually shop—let’s build it together.
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